About

20+ years building the software
entrepreneurs actually run on.

For more than two decades, Mike Filsaime has been shipping marketing software for direct-response operators — tools used by millions of marketers worldwide. Groove.cm is the platform he wishes had existed when he started, and the first one in this category that's truly free to begin with.

Mike Filsaime — founder of Groove.cm
Mike Filsaime · Founder

The guy who's already shipped marketing software used by millions.

For 20+ years Mike has been building marketing software for direct-response operators — funnel builders, webinar platforms, email systems, all-in-one ecosystems. The cumulative reach is in the millions of marketers. He's hosted the Marketers Cruise, spoken on the biggest direct-response stages, and sat in the high-level masterminds that shaped the modern online business.

Groove.cm is the next move. Same all-in-one architecture he's spent decades refining, sharper product, and — for the first time in this category — actually free. The bet: entrepreneurs Groove serves first will become the ones who buy the premium tier later. Build the platform people love before they have to pay for it.

In their own words

What people say about the founder.

A 20-year career in marketing software, told by the people who've worked alongside Mike, learned from him, or built businesses on the platforms he's shipped.

The lineage

Twenty years of building the tools entrepreneurs run on.

Not a first attempt. Not a side project. A through-line — each platform learned from the last.

  1. 2006

    Full-time online marketer

    Mike begins building information products and marketing software for digital marketers, coaches, and consultants. Speaks on the big direct-response stages.

  2. 2013

    Live webinar software

    Ships a live webinar platform built for marketers. It becomes one of the most-used tools in the category and is later acquired — the first major SaaS exit in Mike's body of work.

  3. 2014

    Evergreen webinar automation

    Automated webinar platform that lets operators run their best webinars on autopilot. The first time "evergreen webinar" becomes a category.

  4. 2018

    All-in-one marketing platform

    Helps ship one of the first true all-in-one marketing platforms — pages, email, memberships, checkout, helpdesk, calendars, under one login. Proves the all-in-one model works at scale.

  5. 2020

    Groove.cm (v1)

    Same all-in-one architecture, sharper product, faster shipping cadence. 750,000+ entrepreneurs eventually pass through the platform.

  6. 2025

    Scale.gg — the AI-native product family

    A new wave of standalone tools, each laser-focused on one job and powered by AI: ClickCampaigns.ai (AI agents that build campaigns for you), PageBuilder.gg (page editor), Courses.gg (course platform), MyStore.gg (e-commerce), BlogBaser.com (SEO blog engine), CreatorStudio.gg (creator workflow), Imager.gg (AI image generation), and BrandBaser.com (brand kit + asset management). Built so operators can pick the slice they need without buying a full suite.

  7. 2026

    Groove.cm — free for what we promise

    The pivot. The core platform becomes free, no credit card. Groove only earns through a 5% platform fee on sales in GrooveSell and GrooveKart, and through optional premium upgrades. The first all-in-one platform that doesn't tax entrepreneurs before they're earning.

Why we went free

"The biggest reason entrepreneurs fail isn't passion. It's paying for software before they have revenue."

Most all-in-one platforms — including the ones we've built — charged $99 to $500 a month before a single sale. That makes sense for established operators. It makes no sense for the first-time entrepreneur trying to launch a product, build an audience, and reach their first $1,000 month. They need the platform first; they can afford the platform later. Groove.cm aligns with that reality. We earn when you earn. That's it.

— Mike Filsaime, Founder
The mission

One platform. One community. One bill of zero until you're ready.

The goal isn't just better software — it's a better starting point. We want Groove.cm to be the platform an entrepreneur reaches for on day one. The one they grow with through their first sale, their first launch, their first six-figure year. The community on top of the software is where the real compounding happens: trainings, masterminds, the Marketers Cruise, and a network of operators who've already walked the path.

🚀

Start without a credit card

You build first. You pay only when you sell.

🛠️

One ecosystem, not ten

Stop renting from ten different SaaS companies.

🎯

Marketer-built tools

Designed by people who actually run direct-response businesses.

🌐

Global community

750k+ entrepreneurs, real events, real coaching paths.

Quick answer

Who is Mike Filsaime — and what is Groove.cm?

Who founded Groove.cm?
Groove.cm was founded by Mike Filsaime, who has 20+ years of experience building marketing software for entrepreneurs.
What does Groove Digital, Inc. do?
Groove Digital, Inc. operates Groove.cm — an all-in-one online business platform combining funnels, email, checkout, webinars, memberships, e-commerce, and affiliate management.
How many people use Groove.cm?
More than 750,000 entrepreneurs use the platform, including 50,000+ paid customers.
What does it cost?
Free forever for the core features. 5% platform fee only on sales processed through GrooveSell or GrooveKart. No credit card to start.
Start with the platform Mike built

Free. No credit card. Built by a marketer.

Open an account, build your first funnel, send your first email, launch your first store. Groove only earns when GrooveSell or GrooveKart processes a real sale.

Create my free account